Brand design and motion graphics for a PRSSA (Public Relations Student Society of America) podcast. My work included video recording, sound mixing, and editing the final products in Premiere Pro.
Damage Control
Project Overview
About
Damage Control is a podcast that explores public relations trends, successes, and downright disasters in today’s culture. The executive board of PRSSA (Public Relations Student Society of America) contacted me to design the logo and help produce, market, and edit the podcast.
My Team
For this project, my team consisted of the following:
Video Editor, Animator, & Designer: Myself
Camera Operator: Jessica Villasenor
Sound Engineer: Kyah Jernigan
PRSSA Hosts/Producers: Riley Flanagan, Abigail Trainor, Belle Rummel, Shannon Laukaitis
My Deliverables
Design the Damage Control logo and branding
Animate the motion graphics intro
Record and edit videos
Mix sound and sync video with audio
Creating The Brand Vision
Damage Control is a podcast for young adults and college students. Its mission is to build interest and understanding around public relations by examining its influence on popular culture, including PR decisions in movies, sports, and music. With this foundation in mind, I knew the branding needed to align with contemporary pop culture and young adults.
The term Damage Control evokes a sense of urgency, which I reinforced through a bold, capitalized typeface. I complemented that urgency with neon green, a shade commonly associated with hazard signage and safety vests, visually signaling crisis, immediacy, and the intensity of navigating public scandal. This shade is also reminiscent of ‘Brat Summer,’ a cultural phenomenon that perfectly encapsulates the layered irony of Generation Z. (Read more about this HERE)
The title also implies mistakes were made, a common human experience. The stylized logo includes more branded elements that reflect this. Because PR is fundamentally centered on building relationships with people, I implemented a human-made aesthetic with roughened edges, asymmetry, and textured brushes. Generation Z also embraces the charm of anti-design and controlled chaos.
Editing/mixing process in Premiere Pro.
Video Editing Process
During my time as a videography intern, I worked extensively in Premiere Pro and After Effects. First, I synced the audio and video by aligning the slate clap with the sound spike. I gradually cut out any awkward pauses or mistakes, and I adjusted the audio levels to maintain a consistent decibel range. I color-corrected the video by darkening shadows, brightening highlights, and increasing the saturation for a vibrant atmosphere.
Intro edited in After Effects.
Motion Graphics Intro
The animated intro embraces a mixed-media, grunge-inspired aesthetic to convey authenticity and rawness. I incorporated noise, grain, and intentional imperfections to reinforce this tactile, human-made feel. To add a textural element, I emulated a sticker and applied turbulent displacement to create a hand-drawn effect, similar to frame-by-frame 2D animation. Through these techniques, combined with pops of bold color, Damage Control communicates its messaging in a way that feels both relatable and visually dynamic.