I developed the branding for a recruitment campaign, establishing a cohesive visual identity across merchandise, environmental design, social media, and print and digital assets. The Zeta Tau Sigma campaign, titled “The Future is Zeta,” presents a forward-looking appeal.
Recruitment Campaign Branding
Project Overview
About
Zeta Tau Sigma is a local Greek organization at Carthage College centered on the values of integrity, ambition, and unity. This recruitment campaign was developed to attract new members while reflecting the chapter’s identity, philanthropy, and social appeal. “The Future is Zeta” positioned the organization competitively among other Greek campaigns through a distinct and cohesive brand presence.
Team
For this project, my team consisted of the following:
Co-recruitment Chair: Olivia Holschuh
Co-recruitment Chair: Candice Briscoe
Brand & Graphic Designer: Myself
Deliverables
I was tasked with several design goals to establish a cohesive visual identity:
Design event poster with dates and locations
Create a series of social media advertisements
Design recruitment apparel
Design and paint Greek letter installations
Brand Identity Sheet: The Future is Zeta
Brand Identity
‘The Future is Zeta’ is a starry, space-themed recruitment theme. To juxtapose the night shade, I chose a light blue as the primary and logo color. The logo typeface, Ethnocentric, is plucked right out of a sci-fi movie, with outstretched pod forms suggesting rapid horizontal movement. The wide letters are complemented by stretched stars, rings, and planets.
Marketing Strategy –– Social Media Posts and Posters
