Beary Seltzer
Beary is a fruit-flavored seltzer that I designed for a typography course. I created a brand style guide including the various fonts and colors for a potential design team to follow. I designed the logo in Illustrator, a seltzer can mock-up in Photoshop, and the brand style guide in InDesign.
Deliverables
Brand style guide
Logo
3D Mock-up
The process involved sketching my initial ideas and brainstorming different ways to interpret Beary. While the bear logo was my initial design, the wordmark was the most succinct and memorable.
The seltzer can mock-up features the strawberry flavored Beary seltzer and vector art of strawberries. The secondary color in the background allows the wordmark and flavor to stand out.
