I designed the restaurant’s branding system, promotions, and advertisements to represent Bet Max Tourney as an adaptable white-label solution. I worked with marketing team to develop and finalize title, logo, and brand.
Gridiron Grill
Project Overview
About
Bet Max Tournament is a white-label platform featuring a brand customization tool that allows prospective clients to preview their own branding—including colors, logos, and typography—within the software experience. To demonstrate this functionality, I collaborated with the marketing team to develop Gridiron Grill, a fictional sports-adjacent restaurant and bar brand used as a showcase concept.
Deliverables
Develop main logo and branding system
Design logo variations: horizontal, vertical, and wordmark
Create the Gridiron Grill branding sheet
Design 3 promotional cards to immerse clients
Brand Development Process
For Gridiron Grill, I wanted the logo to reference a grid, grill marks, and football field linework, so I began by sketching variations with different geometric line treatments and grill-inspired shapes. To complement these concepts, I researched rigid, geometric typefaces and selected Industry for its built-in linear details that aligned naturally with the logo explorations. For the color palette, I chose high-contrast combinations to reflect the modern, energetic atmosphere associated with sports viewing environments.
Promotional Cards
Each promotional card features a distinct call-to-action designed to showcase different ways prospective clients can market their app experience. The Gridiron Rewards card promotes an in-app loyalty system tied to restaurant rewards, while the $50 Grill Credit promotion incentivizes tournament participation through redeemable rewards. The Sunday Showdown campaign highlights an integrated sports viewing and betting experience within the restaurant environment.
Brand Customization Tool
The Gridiron Grill branding was also applied within Bet Max Tournament’s white-label customization tool, allowing prospective clients to preview how their own branding could integrate across the platform experience. The promotional assets and UI elements were designed as part of a cohesive, adaptable visual system across desktop and mobile interfaces.